The layout of the magazine was adjusted at irregular intervals to the zeitgeist. While the first covers were influenced by Art Nouveau, a rather formal typology was used from 1907 onwards. Paul Renner revised the layout in 1927, the conservative-classical design has been maintained then until the early 1960s. Since the award-winning relaunch in 2011, Baumeister includes sections such as Minds, Ideas, Questions and Solutions.
Schöner Wohnen, issue 7/2013: "Smart planning, living in style"
Style-setting, true-to-life, inspiring - with over 3 million readers, SCHÖNER WOHNEN is Europe's largest home design and lifestyle magazine. As synonym for refined and elegant living, the magazine presents month after month the best in the world of tasteful interior design. The magazine captivates its readers on such topics as decoration, design, architecture, lifestyle, garden and travel, and inspires persons to turn their personal home decoration dreams into reality.
SCHÖNER WOHNEN features a unique thematic mixture, presents prominent personalities with style, and shows practical solutions on successfully bringing the latest trends into the readers’ own four walls. In its summer issue 2013, the magazine presents a selection of the world's most influential design icons, among others our Butterfly TWIN CHAIR with a cover from brown Argentinean leather.
red dot design award 2013: Category winner "product design"
Our Butterfly TWIN CHAIR was awarded in July 2013 with the renowned red dot design award. In particular, the careful reinterpretation of one of the 20th century's most influential design classics helped winning over the 37-member jury of experts.
The jury members received 4,662 entries in 19 different categories. the awards ceremony took place on 1 July 2013 as part of the traditional red dot gala - held in Essens's opera house, the impressive Alvar-Aalto-Theater. Following the celebratory ceremony, our Butterfly TWIN CHAIR was then put out on display in the red dot design museums of Essen, Singapore, and Taipeh.
H.O.M.E., issue 6/2012: "Good energy"
With editorial excellence and an ambitious agenda-setting H.O.M.E. has become one of Germany’s leading interior design magazines. The two editorial teams, based in Berlin and Vienna, follow on social trends and present exquisite living spaces present in lavish photo spreads. With a current circulation of over 100,000 copies per issue, H.O.M.E. is a key medium for urban readers whose living environment is furnished with timeless, modern and sustainable design.
Every issue challenges readers with a design quiz. In cooperation with selected manufacturers, the editors raffle special design pieces among participants and chose for issue 6/2012 one of our Hardoy Butterfly Chairs with weatherproof acrylic cover. Under the title "Logical is beautiful" readers were asked to search for an internationally renowned designer; the only they were given was a simple frase: "A promise is a promise. No aesthetics without ethics." Did you know?
A&W Architektur & Wohnen, issue 5/2012: "Stay with the classics"
Hard to believe, but true: Founded in 1957 as a supplement of "Movie and woman", A&W Architektur & Wohnen has become throughout the past decades a trend magazine that sets standards and is appreciated both by readers and the furnishing industry. In its autumn edition 2012 the magazine dedicated its cover story to selected design classics, among others an original version of the Hardoy Butterfly Chair.
A&W Architektur & Wohnen is published on a bi-monthly basis, circulation is currently at 93,000 copies. Topics range from common decor tips to comprehensive portraits of selected designers and architects.