WEINBAUMS' presence in blogs and magazines

Media

 

Successful brands need attention. As a manufacturer of premium interior design, the focus of our PR work is on lifestyle media. WEINBAUMS provides agencies and editors with valuable information about leather and cowhides, their processing and finishing. Building on the professional track record of our company's founder, her roots in Buenos Aires and the work of our mother company publications by WEINBAUMS are considered excellently researched, balanced and trustworthy.
 
 
Häuser, issue 1/2018: "Creating new spaces with smart conversions"

"Good architecture makes you happy." The magazine HÄUSERpublished by Gruner+Jahr sind 1979, sees itself as a platform for international construction, contemporary design and sophisticated living. Six times a year, the magazine portrays outstanding architecture and smart interior design concepts, new products and the most exciting stories behind the major designs. Once a year, the magazine awards the prestigious HÄUSER prize to innovative and sustainable single-family house architecture. 

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In the issue 1/2018, the editors are dedicated to three exemplary conversions that share the respect for the old and the proven. WEINBAUMS' Hardoy Butterfly Chair graces the cover story "family planning" showcasing our newly developed coffee table with a table top from black marble.


Brand eins and Saxon State Chancellery, campaign 2017: "Simply Saxony"

The people of Saxony have a distinctive accent, but more importantly also a distinctive attitude to life. For centuries, they have been noted for their pragmatism and quiet determination to get things done, to come up with new ideas and continually grow and evolve. The campaign “Simply Saxony” is designed to show how Saxonian entrepreneurs make things happen and what sets them apart.

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As part of the campaign, our company, the founder and her roots were presented in March 2017. The full portrait can be read
here.
 
 
Baumeister, issue 8/2015: "Sublime spaces"

Founded in 1902, BAUMEISTER is considered the leading magazine for architects, town and country planners. In its August issue 2015, the editors portray online and offline selected design classics, among others our version of the Hardoy Butterfly Chair.
 

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The layout of the magazine was adjusted at irregular intervals to the zeitgeist. While the first covers were influenced by Art Nouveau, a rather formal typology was used from 1907 onwards. Paul Renner revised the layout in 1927, the conservative-classical design has been maintained then until the early 1960s. Since the award-winning relaunch in 2011, Baumeister includes sections such as Minds, Ideas, Questions and Solutions.  


Schöner Wohnen, issue 7/2013: "Smart planning, living in style"

Style-setting, true-to-life, inspiring - with over 3 million readers, SCHÖNER WOHNEN is Europe's largest home design and lifestyle magazine. As synonym for refined and elegant living, the magazine presents month after month the best in the world of tasteful interior design. The magazine captivates its readers on such topics as decoration, design, architecture, lifestyle, garden and travel, and inspires persons to turn their personal home decoration dreams into reality.



 
SCHÖNER WOHNEN features a unique thematic mixture, presents prominent personalities with style, and shows practical solutions on successfully bringing the latest trends into the readers’ own four walls.
In its summer issue 2013, the magazine presents a selection of the world's most influential design icons, among others our Butterfly TWIN CHAIR with a cover from brown Argentinean leather.


H.O.M.E., issue 6/2012: "Good energy"

With editorial excellence and an ambitious agenda-setting H.O.M.E. has become one of Germany’s leading interior design magazines. The two editorial teams, based in Berlin and Vienna, follow on social trends and present exquisite living spaces present in lavish photo spreads. With a current circulation of over 100,000 copies per issue, H.O.M.E. is a key medium for urban readers whose living environment is furnished with timeless, modern and sustainable design.
 

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Every issue challenges readers with a design quiz. In cooperation with selected manufacturers, the editors raffle special design pieces among participants and chose for issue 6/2012 one of our Hardoy Butterfly Chairs with weatherproof acrylic cover. Under the title "Logical is beautiful" readers were asked to search for an internationally renowned designer; the only they were given was a simple frase: "A promise is a promise. No aesthetics without ethics." Did you know?


A&W Architektur & Wohnen, issue 5/2012: "Stay with the classics"

Hard to believe, but true: Founded in 1957 as a supplement of "Movie and woman", A&W Architektur & Wohnen has become throughout the past decades a trend magazine that sets standards and is appreciated both by readers and the furnishing industry. In its autumn edition 2012 the magazine dedicated its cover story to selected design classics, among others an original version of the Hardoy Butterfly Chair.

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A&W Architektur & Wohnen is published on a bi-monthly basis, circulation is currently at 93,000 copies. Topics range from common decor tips to comprehensive portraits of selected designers and architects.