WEINBAUMS' presence in blogs and magazines

Media

 

Successful brands need attention. As a manufacturer of premium interior design, the focus of our PR work is on lifestyle media. WEINBAUMS provides agencies and editors with valuable information about leather and cowhides, their processing and finishing. Building on the professional track record of our company's founder, her roots in Buenos Aires and the work of our mother company publications by WEINBAUMS are considered excellently researched, balanced and trustworthy.
 
 
Häuser, issue 1/2018: "Creating new spaces with smart conversions"

"Good architecture makes you happy." The magazine HÄUSERpublished by Gruner+Jahr sind 1979, sees itself as a platform for international construction, contemporary design and sophisticated living. Six times a year, the magazine portrays outstanding architecture and smart interior design concepts, new products and the most exciting stories behind the major designs. Once a year, the magazine awards the prestigious HÄUSER prize to innovative and sustainable single-family house architecture. 

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In the issue 1/2018, the editors are dedicated to three exemplary conversions that share the respect for the old and the proven. WEINBAUMS' Hardoy Butterfly Chair graces the cover story "family planning" showcasing our newly developed coffee table with a table top from black marble.


Brand eins and Saxon State Chancellery, campaign 2017: "Simply Saxony"

The people of Saxony have a distinctive accent, but more importantly also a distinctive attitude to life. For centuries, they have been noted for their pragmatism and quiet determination to get things done, to come up with new ideas and continually grow and evolve. The campaign “Simply Saxony” is designed to show how Saxonian entrepreneurs make things happen and what sets them apart.

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As part of the campaign, our company, the founder and her roots were presented in March 2017. The full portrait can be read
here.
 
 
TRENDSHOME, issue 6/2016: "Floral living concepts"
 
Davon können hiesige Verlage nur träumen: Das seit dem Jahr 2000 von der chinesischen Tochtergesellschaft der IDG-Gruppe herausgegebene Wohnmagazin TRENDSHOME erreichte im 2. Quartal 2016 eine verkaufte Auflage von 813.983 Exemplaren. Seit seiner Gründung gilt TRENDSHOME der aufstrebenden chinesischen Mittelschicht als Leitmedium für alle Fragen rund ums Einrichten. 
 

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Neben zahlreichen Porträts internationaler Designer widmet sich die Redaktion des monatlich erscheinenden Hefts ausführlich europäischen Wohntrends. In der Juniausgabe 2016 wurde unser Hardoy Butterfly Chair als einer der wichtigsten Designklassiker aller Zeiten vorgestellt.


Baumeister, issue 8/2015: "Sublime spaces"

Founded in 1902, BAUMEISTER is considered the leading magazine for architects, town and country planners. In its August issue 2015, the editors portray online and offline selected design classics, among others our version of the Hardoy Butterfly Chair.
 

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The layout of the magazine was adjusted at irregular intervals to the zeitgeist. While the first covers were influenced by Art Nouveau, a rather formal typology was used from 1907 onwards. Paul Renner revised the layout in 1927, the conservative-classical design has been maintained then until the early 1960s. Since the award-winning relaunch in 2011, Baumeister includes sections such as Minds, Ideas, Questions and Solutions.  


GQ British, issue 1/2014: "Gift ideas for Christmas and then" 

In preparation for our entry into the UK market, we decided to present the Hardoy Butterfly Chair in the first edition 2014 of GQ British. The chair, presented together with carefully selected furniture and home accessories in the "bachelor pad", will be available shortly with a London-based stockist.


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With over 6 million readers, GQ is considered one of Great Britain's leading men's magazines; its readers are regarded as opinion leaders and above-average wealthy. Founded in the 1930s in the US, GQ has become required reading for generations of trend-conscious men, particularly after Condé Nast purchased the publication in 1983. In all of the 19 editions worldwide installed, topics range from local stories to global trends. In addition, the publication has received numerous awards for its exceptional footage and outstanding articles.



MyPaper, issue 27 August 2013: "Design icons in the heart of Singapore"

The presentation of this year's winners in Singapore's red dot design museum was supported by a wide media coverage. Among others, the country's leading daily MyPaper presented in a special issue from August 27 selected designs such as our Butterfly TWIN CHAIR.



MyPaper is published from Mondays to Fridays; its daily circulation exceeds 300,000 copies. The newspaper is a compact-sized, full-colour daily that features two front pages. Its content is divided equally into English-language and Chinese-language sections.

 
Schöner Wohnen, issue 7/2013: "Smart planning, living in style"

Style-setting, true-to-life, inspiring - with over 3 million readers, SCHÖNER WOHNEN is Europe's largest home design and lifestyle magazine. As synonym for refined and elegant living, the magazine presents month after month the best in the world of tasteful interior design. The magazine captivates its readers on such topics as decoration, design, architecture, lifestyle, garden and travel, and inspires persons to turn their personal home decoration dreams into reality.


 
SCHÖNER WOHNEN features a unique thematic mixture, presents prominent personalities with style, and shows practical solutions on successfully bringing the latest trends into the readers’ own four walls.
In its summer issue 2013, the magazine presents a selection of the world's most influential design icons, among others our Butterfly TWIN CHAIR with a cover from brown Argentinean leather.


Wohnen & Ambiente, issue 1/2013: "Interior design trends"

Wohnen & Ambiente is considered one of Germany's leading home magazines with an extraordinarly design-oriented readership. Once a year, the magazine presents on 94 pages contemporary interior styles - from cool scandinavian to playful and romantic designs. As the sector's leading publication, the supplement CASA DECO provides interior designers valuable insights into the latest trends on fabrics, curtains and carpets.

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In addition to its careful selection on interior design trends Wohnen & Ambiente presents in its issue 1/2013 the year's finest chairs and sofas, among others our Butterfly TWIN CHAIR with a cover from white Argentinean leather.


Abendzeitung CHIC, issue 145/2012: "Looking for summer "

With 238,000 readers per issue Abendzeitung is regarded Bavaria's most influential newspaper. Four times a year, subscribers are provided with CHIC – an opulently designed supplement that guides readers through the latest fashion and interior design trends.

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The summer issue 2012 was dedicated to accessories and furniture for the garden season. Besides cool grills, hot tableware and tasty finger-food CHIC presented timeless seating for endless summer nights, including one of our Hardoy Butterfly Chairs OUTDOOR with weatherproof acrylic cover.


H.O.M.E., issue 6/2012: "Good energy"

With editorial excellence and an ambitious agenda-setting H.O.M.E. has become one of Germany’s leading interior design magazines. The two editorial teams, based in Berlin and Vienna, follow on social trends and present exquisite living spaces present in lavish photo spreads. With a current circulation of over 100,000 copies per issue, H.O.M.E. is a key medium for urban readers whose living environment is furnished with timeless, modern and sustainable design.

 

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Every issue challenges readers with a design quiz. In cooperation with selected manufacturers, the editors raffle special design pieces among participants and chose for issue 6/2012 one of our Hardoy Butterfly Chairs with weatherproof acrylic cover. Under the title "Logical is beautiful" readers were asked to search for an internationally renowned designer; the only they were given was a simple frase: "A promise is a promise. No aesthetics without ethics." Did you know?


DIVA Wohnen, issue 2/2012: "Summer style"

With more than 91,000 readers per issue, DIVA has become Austria's leading lifestyle magazines. The magazine presents nine times a year the latest trends on fashion, beauty and travel. In each issue, internationally renowned photographers and prominent authors contribute breath-taking photo galleries and thrilling stories.


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Like its mother magazine has DIVA Wohnen quickly become Austria’s lead medium for furniture, architecture and interior design. The journal presents on a quarterly basis housing trends and highlights of contemporary lifestyle. Issue 2/2012 presented hot accessories for summer barbecues, among others with a Hardoy Butterfly Chair from our outdoor collection.


OK magazine, issue 30/2011: "City safari"

In good company with Dolce & Gabbana, Prada and Brioni our Hardoy Butterfly Chair was presented right at the center of the cover story. With its tobacco-colored leather seat the chair appeared to be a perfect companion for adventures in the urban jungle.


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OK is a shooting star among the weekly magazines; with a circulation of 144,000 copies the publication is considered one of the five largest people magazines in Germany. For more information: www.ok-magazin.de


A&W Architektur & Wohnen, issue 5/2011: "Stay with the classics"

Hard to believe, but true: Founded in 1957 as a supplement of "Movie and woman", A&W Architektur & Wohnen has become throughout the past decades a trend magazine that sets standards and is appreciated both by readers and the furnishing industry. In its autumn edition 2011 the magazine dedicated its cover story to selected design classics, among others an original version of the Hardoy Butterfly Chair.

 

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A&W Architektur & Wohnen is published on a bi-monthly basis, circulation is currently at 93,000 copies. Topics range from common decor tips to comprehensive portraits of selected designers and architects. 
 

 
TRENDSHOME, Heftfolge 6/2016: "Florale Wohnkonzepte"
 
Davon können hiesige Verlage nur träumen: Das seit dem Jahr 2000 von der chinesischen Tochtergesellschaft der IDG-Gruppe herausgegebene Wohnmagazin TRENDSHOME erreichte im 2. Quartal 2016 eine verkaufte Auflage von 813.983 Exemplaren. Seit seiner Gründung gilt TRENDSHOME der aufstrebenden chinesischen Mittelschicht als Leitmedium für alle Fragen rund ums Einrichten. 
 

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Neben zahlreichen Porträts internationaler Designer widmet sich die Redaktion des monatlich erscheinenden Hefts ausführlich europäischen Wohntrends. In der Juniausgabe 2016 wurde unser Hardoy Butterfly Chair als einer der wichtigsten Designklassiker aller Zeiten vorgestellt.